ATTENTION ISN’T GIVEN. IT’S CREATED.
We create attention through strategic publicity, immersive activations & events and high impact social content. We turn brands into conversations.
PUBLICITY
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COMMUNICATIONS
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EVENTS
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STRATEGY
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BRAND ACTIVATIONS
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SOCIAL CONTENT
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PUBLICITY * COMMUNICATIONS * EVENTS * STRATEGY * BRAND ACTIVATIONS * SOCIAL CONTENT *
WHERE PR, EXPERIENCES AND CONTENT CONNECT SEAMLESSLY.
At POP Agency we deliver strategic publicity, immersive activations and events, and social-first content designed to move at the speed of culture. By combining sharp storytelling with real-world experiences and social amplification, we help brands show up in ways that feel relevant, memorable and impossible to ignore. From earned media to live moments and always-on content, we don’t just launch campaigns, we build conversations that connect audiences, shape perception and deliver lasting impact.
BECAUSE RELATIONSHIPS ARE EVERYTHING.
Great work starts with strong relationships. Trusted by both our clients and the media, we’ve built a network grounded in credibility, respect and genuine collaboration. We take the time to understand brands, audiences and journalists alike, creating partnerships that go beyond campaigns and deliver stories with real influence. Because when relationships are strong, attention follows naturally.
WHO WE WORK WITH.
Founders building powerful personal brands.
Lifestyle and wellness brands with a story to tell.
Beauty and grooming brands that want cut-through.
Businesses ready to grow their visibility.
Brands looking to create real conversation.
PUBLIC RELATIONS
We deliver strategic PR that builds influence, credibility and lasting visibility. craft compelling narratives, secure meaningful media coverage and position brands and founders exactly where they deserve to be seen.
BRAND EVENTS & ACTIVATIONS
We create impactful brand activations and media events designed to spark conversation and connection. From concept to execution, we craft experiences that capture attention, build relationships and leave lasting impressions.
SOCIAL CONTENT
Social content that amplifies moments beyond the event is our forte. We capture, craft and deliver engaging storytelling that extends reach, strengthens brand presence and connects audiences in real time.
MEET TESS
Founder, strategist, and media and communications expert.
Tess founded the agency on the belief that strong relationships build great brands. With more than 20 years’ media experience across Australia and New Zealand, Tess works closely with clients to grow confident, visible businesses, combining strategic thinking with genuine partnerships and long-standing relationships across industry and media.